Decision guide
Stickers: which one is right for you?
Stickers are printed adhesive seals used to brand-seal ecommerce packaging — applied to tissue paper, mailers, kraft bags, gift boxes, hampers, and any surface that benefits from a finishing brand touch. All three SKUs use Avery-grade adhesive paper at 100 GSM, digital-printed up to 4 colours, with three finish options (Velvet Laminated, Clear Transparent, Basic Paper). They are the family's "small final touch" — low-cost, high-frequency, used everywhere.
01
Business fit — what each one is for
| Product | Shape | Standard sizes | Custom sizes? | Cost band | Primary use |
|---|---|---|---|---|---|
| Custom Die-Cut Sticker | Contour-cut to artwork | 2×2 in, 4×3 in + custom shapes | Yes | Low | Logo / brand mark with no border |
| Round Sticker | Circle | 1 in dia, 2 in dia + custom | Yes | Low | Logo seal, circular brand mark |
| Square Sticker | Square / rectangle | 1×1 in, 2×2 in + custom | Yes | Low | Clean-edged brand mark, info area |
02
Technicals — side by side
| Spec | Custom Diecut Sticker | Round Stickers | Square Sticker |
|---|---|---|---|
| Material | Durable, high-quality Avery adhesive paper | Durable, high-quality Avery adhesive paper | Durable, high-quality Avery adhesive paper |
| MOQ | 500 pcs | 500 pcs | 500 pcs |
| Production lead | 2 weeks | 2 weeks | 2 weeks |
| Digital | Digital | Digital | |
| Max colours | 4 | 4 | 4 |
| Sizes | Fully custom | 3 standard | 3 standard |
| Configure | Configure | Configure |
03
Decide in four questions
Walk down from the first question — every branch ends at a product.
1. Should the sticker follow the LOGO/ARTWORK contour exactly
(no white background, no border, just the shape of the brand)?
├─ Yes → Custom Die-Cut Sticker (custom-diecut-sticker)
│ — contour cut to artwork, premium look, most expensive die
│
└─ No → continue
2. Is the shape a circle or a square/rectangle?
├─ Circle / round → Round Sticker (round-sticker)
└─ Square / rectangle → Square Sticker (square-sticker)04
Easily confused
- "Custom shape" vs "Die-cut" — Confusing because Round and Square stickers also offer custom sizes. The difference is the die: Round and Square use standard circular or rectangular dies (just resized for custom dimensions). Custom Die-Cut uses a bespoke die that follows the artwork's contour — including non-geometric shapes like a logo silhouette. If a customer wants their logo cut out without any background, that's Custom Die-Cut.
- "Avery paper" — what does that mean? Avery is a global adhesive paper brand; "Avery-grade" means the adhesive paper quality matches Avery's standards. The sticker base is 100 GSM coated paper with a standard pressure-sensitive adhesive backing.
- "Sticker vs Label" — Often interchanged in casual conversation. At Roopac, stickers are for branding seals (logo, finishing touch). Labels (not a Roopac product line) are typically for product information — barcode, ingredients, batch numbers — and may use different materials. If the customer says "label" but describes a logo seal, route to sticker.
05
When this family is the wrong call
- Product information label (ingredients, barcode, batch) → product-info labels (not a Roopac product line — closest: sticker-family)
- Branded insert that's not adhesive → thanks-card or printed paper inserts
- Eco-led brand voice — Avery adhesive paper is not eco-friendly → custom kraft sticker on quote
- Food-direct contact (e.g., sticker that touches food) → not food-safe; route to food-safe SKU
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