The work

Twingle is a mother-and-baby label out of Delhi NCR, started by the team behind Tumble Dry. They arrived knowing exactly what good looks like, which made the brief short and the standard high. Baby clothing gets bought in an emotional mood, and it is given as a gift more often than most categories, so the pack has to carry a little ceremony without becoming fussy or hard to open. We built it for a parent holding a baby in the other arm. Soft shapes, clean finish, and nothing on it that needs a second try or a pair of scissors.